Whiskey business

BAILEYS PARTNERS WITH ICONIC BAGEL SHOP, ESS-A-BAGEL, CE ST. PATRICK’S DAY FOR THE LUCKIEST BRUNCH COLLABORATION EVER!


Baileys x Ess-a-Bagel Brunch Box includes half a pound of Baileys first-ever flavor-infused alcohol-free cream cheese with rich cocoa and vanilla flavors, 12 Ess-a Shamrock green bagels -Bagel, 6 Mini Green and White Cookies, 1 pound of Silky Nova, 1/2 pound of spread of customer’s choice, cream cheese spread and 1 bag of Lavazza ¡Tierra! Organic Planet coffee available online for domestic shipping from March 14 by Thursday March 17 at Goldbelly.com while stocks last. Bailey’s Infused Cream Cheese will also be available for purchase at Ess-a-Bagel stores at 831 3rd Avenue and 108 West 32n/a Street while stocks last. And, although Baileys isn’t included in the brunch box, we recommend serving our classic Baileys Irish Coffee as the perfect accompaniment to your brunch.

WHISKEY CREAM IRISH COFFEE

Ingredients

2 oz Baileys Original Irish Cream
6 ounces of Lavazza ¡Tierra! Organic Planet Coffee
1 oz Irish whiskey
1 spoonful of whipped cream

Preperation

  1. Combine Baileys, Lavazza ¡Tierra! Organic Planet coffee and Irish Whiskey in a large “Irish coffee” glass.
  2. Garnish with whipped cream.

The festivities don’t stop there. Kick off your IRL St. Patrick’s Day celebrations at brunch with Baileys and Ess-a-Bagel. Consumers 21 and older can stop at whiskey cream Ess-a-Bagel pop-up bagel bar in New York City – the destination for the tastiest bagels, notorious brunch culture and biggest St. Patrick’s Day festivities – where Baileys-infused cream cheese and complimentary green bagels will be available to enjoy alongside traditional Baileys and of coffee cocktails made with Lavazza coffee. The pop-up experience is located at 251 Elizabeth Street in New York City and operates from 9am-3pm to March 17-18 and 10am-3pm to March 19-20.

“We pride ourselves on our passion and dedication to making the perfect bagels and our partnership with Baileys has allowed us to push the envelope to put a new spin on a classic,” said Melanie Frost, chief operating officer of Ess-a-Bagel. “We are thrilled to be able to offer our customers a fun and innovative way to celebrate St. Patrick’s Day with our bagels and a new Baileys infused cream cheese that is utterly delicious!”

“Baileys’ Irish heritage naturally anchored us in many St. Patrick’s Day celebrations, so it only made sense to create a new way to enjoy everyone’s favorite Irish cream liqueur for the holidays,” says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. “We are big fans of Ess-a-Bagel’s classic yet innovative offerings and felt they were the perfect partner to help us celebrate St. Patrick’s Day by combining Baileys, bagels and brunch all in one!”

If you’re looking to buy a bottle of Baileys Original Irish Cream, the liqueur is available nationwide wherever spirit drinks are sold for a suggested retail price of $24.99 for a 750 ml bottle. Enjoy Baileys neat, over ice, in coffee and hot chocolate or baked – for more information please visit BAILEYS.com.

Baileys encourages consumers of legal drinking age to treat themselves responsibly.

About BAILEYS™ Irish Cream Liqueur
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the world’s best-selling liqueur. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It’s the delicious, signature balance of Irish cream, whiskey and fine spirits that makes BAILEYS Original Irish Cream the perfect little treat when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Deliciously Light, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at BAILEYS.com.

About Diageo North America
Diageo is a global leader in alcoholic beverages with an outstanding collection of brands including Johnnie WalkerCrown Royal, Bulleit and by Buchanan whiskeys, vodkas Smirnoff, Cîroc and Ketel One, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanquerays and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: WD) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries worldwide.

For more information about Diageo, its people, its brands and its performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Ess-a-Bagel
Ess-a-Bagel was established in 1976 by Florence and Gene Wilpon and Florence’s brother, Aaron Wenzelberg. Coming from a family of Austrian bakers, the art of cooking or making the perfect bagel came naturally to them. Within two years of opening, Ess-a-Bagel was voted #1 in the tri-state area and garnered a loyal following. In 2013, Florence passed away. His sister Muriel Frost and his niece Melanie Frost took over the operation.

Florence has always had a passion for the bagel. It was her baby, and she nurtured and grew it with the same ingredient that continues to set Ess-a-Bagel apart today: LOTS OF LOVE! Ess-a-Bagel continues to provide hungry New Yorkers with the best bagel in town. Hand-rolled, boiled and baked on site daily, our delicious bagel, crispy on the outside and soft on the inside, is the quintessential New York bagel. For more information on Ess-a-Bagel or its Bagels, creamy spreads or the succulent Nova, visit Ess-a-Bagel.com

*Contains less than 0.5% alcohol by volume

21+ Please enjoy responsibly.
BAILEYS Irish Cream Liqueur. 17% Alc/Vol. Imported by Paddington, Ltd., New York, NY

SOURCE Baileys Irish Cream Liqueur