Whiskey bar

Bulleit Frontier Whiskey launches ‘Local Bar Sundays’, a movement to rally consumers to support their local bars

NEW YORK, September 14, 2021 /PRNewswire/ — Local bars are more than just a place to grab a drink. They are the cornerstone of the communities they serve, providing a place to connect, share, create memories, while creating jobs for the local community. With the launch of Local Bar Sundays, Bulleit Frontier Whiskey is on a mission to inspire consumers to support their unique local bars and restaurants and make every Sunday a Local Bar Sunday.

Check out the interactive multi-channel press release here: https://www.multivu.com/players/English/8950651-bulleit-frontier-whiskey-launches-local-bar-sundays-hospitality-mission/

Since the best way to support our local bar communities is to order from your favorite place, Bulleit will reimburse the cost of consumers’ first drink with the “First Drink’s on Us” reimbursement fund until the end of 2021. .

Adult consumers (+21) who enjoy Bulleit Frontier whiskey (costing at least $10.01, before tax) from their favorite local bar or restaurant in eligible states will be reimbursed online for any Bulleit drink they order, from a Bulleit Rye Manhattan to a Bulleit Bourbon Old Fashioned, or even Bulleit on the rocks. Consumers will be reimbursed via Venmo** by simply uploading their drink receipt to LocalBarSundays.com after purchasing an eligible Bulleit drink during the designated period***. Participating consumers are also encouraged to remember to tip their favorite bartenders as a token of appreciation for their excellent service.

Local bars and restaurants are a reflection of the vibrant and diverse communities they serve and have been the backdrop for some of life’s most important celebrations,” mentioned Ricky Collett, Global and US Brand Director of Bulleit Frontier Whiskey, Diageo North America. “We are proud to launch an initiative that reminds consumers of the importance of supporting their establishments and local communities, by making every Sunday a local bar Sunday.”

The Local Bar Sundays mission will come to life nationwide with a variety of additional activations and touchpoints:

  • New national creative campaign: will appear on TV, digital and social, featuring real bartenders.
  • Interactive Media and Bar Finder: Interactive digital and local media will help consumers visit their local bars by directing them to the Bulleit website where they can find local bars in their neighborhood.
  • Discover Bulleit at the bar: consumers will have the opportunity to enjoy Bulleit through approximately 1,300 on-site sampling events across the country (where law and restrictions apply).
  • Go around the country: Bulleit Ambassadors and Bulleit Woody will bring immersive experiences to bar communities across the country (where law and restrictions apply).
  • Equip the trading community: Bulleit will bring back Frontier Bar Labs – the brand’s educational platform – to arm the business community with the support and tools it needs.
  • The Sunday Special: in partnership with the United States Bartenders’ Guild (USBG), Bulleit will launch a series of social content with bartenders sharing a cocktail inspired by the cocktail culture and flavors of their respective cities, to highlight new ways to enjoy from Bulleit to the Bar.

The Local Bar Sundays mission was featured for the first time this year Tribeca party and comes on the heels of the mark initial commitment of $250,000 to support the North American hospitality industry as part of the Bulleit Frontier Fund.

While enjoying Local Bar Sundays in your favorite neighborhood, Bulleit encourages consumers 21 and older to take the necessary precautions to visit bars safely and always drink responsibly.

*Based on maximum consumer reimbursement. Local Bar Sundays offer available while supplies last in AK, AR, CA, CO, DE, DC, FL, GA, ID, IL, IA, MD, MA, MI, MT, NE, NV, NH, NM, NY, ND, OH, OK, OR, RI, SC, SD, VT, WA, WV, WI and WY.

**Venmo is a service of PayPal, Inc. which is NOT responsible for and does NOT endorse Local Bar Sundays.

***Consumer must make an eligible purchase before 15/12/2021 and complete the refund before 12/31/2021. Receipt of payment is subject to verification of compliance by the consumer with the conditions of the offer. Limit 1 redemption ($10 payment) per consumer. Cannot be combined with another Diageo offer. A US bank account is required for Venmo. Subject to terms and conditions of offer on website.


Bulleit, founded in 1987, is one of the fastest growing whiskeys in America. The brand attributes this growth to the bartenders and cultural partners who have embraced it. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctly smooth taste. The winner Kentucky the whiskey recently won a double gold medal for Bulleit 10 years old and gold medals for Bulleit Bourbon and Bulleit Rye at the San Francisco World Spirits Competition 2021. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new state-of-the-art distillery located Shelbyville, Kentucky. Built with an emphasis on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended Award for Sustainable Distillery of the Year at the Whiskey Magazine’s Icons of Whiskey Awards 2020. In 2019, a Bulleit Distilling Co. visitor center in Shelbyville open to share our modern, technological and sustainable approach to making great whisky. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.


Diageo is a global leader in alcoholic beverages with an outstanding collection of brands including Johnnie WalkerCrown Royal, Bulleit and by Buchanan whiskeys, vodkas Smirnoff, Cîroc and Ketel One, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanquerays and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: WD) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries worldwide.

For more information about Diageo, its people, its brands and its performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.


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