Whiskey bar

Bushmills and ‘Peaky Blinders’ launch Irish whiskey partnership

The oldest licensed whiskey distillery in the world is now the official whiskey of the Shelby family in the hit BBC drama.


the Peaky Blinders are known to enjoy a dram or two, and now fans can confidently raise a glass of Bushmills in their own tribute to Tommy Shelby and co. The oldest licensed whiskey distillery in the world is now the official whiskey of the famous Shelby family.

Frontman and mastermind Tommy Shelby (dressed well in a three-piece suit and played with devilish charm by Cillian Murphy) famously asks for Irish whiskey whenever the choice comes up (“Scotch or Irish?”), and old bottles of Bushmills have appeared from time to time in the famous show.

The partnership kicks off in style – until St. Patrick’s Day, fans can head to their favorite Bushmills whiskey bar and order the ‘Shelby Sour’, inspired by Tommy’s cocktail of choice throughout the show. Even better, Bushmills will cover the costs.

Peaky Blinders

The hit BBC show is going through its 6th and final season, with plans for a Peaky Blinders movie on the way, but fans and whiskey lovers can keep toasting Shelby Company Ltd. waiting for.

The partnership between Bushmills and Peaky Blinders will extend throughout the year, quite an impressive feat considering the Shelby family’s love of whiskey.

Peaky Blinders
Peaky Blinders

Live experience moments, an advertising campaign and even the closely watched launch of a limited edition whiskey are on their way to celebrate the inherently bold and always stylish Shelby family.

It’s a natural meeting between a famous Irish whiskey company and the ingenious Shelby Company Ltd.

“The Shelby family and Bushmills Irish Whiskey share stories of passion and perseverance in the face of adversity,” Bushmills said. “Bushmills has never wavered from its commitment to crafting excellent whiskey with a recipe passed down through generations of skilled and dedicated whiskey makers.”


fans of Peaky Blinders You’d do well to order a Shelby Sour at no extra cost, but perhaps the best thing to do would be to stock your bar cart with Bushmills and whip up your own Peaky Blinders cocktail for a Sunday night viewing of the much-loved drama.


To make your own Shelby Sour at home, simply follow the recipe below. We have a feeling Tommy Shelby would be proud.

The Shelby Sour


2oz Bushmills Original
0.75 oz orange liqueur
0.50 oz lemon juice
0.25 oz simple syrup
1 sprig of mint

To treat:
– In a frozen cake tin, mix all the ingredients
– Shake
– Double filter on Iced rocks glass
– Garnish with a sprig of mint and an orange zest

Tags: Bushmills Entertainment Irish Whiskey luxury luxury whiskey Peaky Blinders whiskey