Beginning just before June 10e Launching the highly anticipated final season of the hit show on Netflix in the United States, Bushmills Prohibition Recipe will transport drinkers back one hundred years to the iconic Garrison pub, run by the Shelby family. The bold and powerful taste of the limited version is a tribute to the infamous leader of the Peaky Blinders, Tommy Shelby and his famous family.
The Bottle, a recreation of the vintage Bushmills Irish Whiskey bottle used as a prop in several Peaky Blinders episodes, features authentic 1920s-era design cues, such as a visible cork lid and blue-tinted glass. As a product of the Shelby Company Ltd., the label features the family crest alongside that of the 400-year-old distillery, which are positioned above a sketch of Tommy Shelby himself. An iconic quote, “whiskey is a good water proofer, it tells you who’s real and who’s not” adorns the back label and epitomizes the drink’s central role in the show.
“We couldn’t be more delighted to have entered into such a fitting partnership between our show, Peaky Blinders and Bushmills,” says Caryn Mandabachproducer and owner of Peaky Blinders. “We’re thrilled that American fans can toast the launch of this historic final season on Netflix with this limited-edition whiskey partnership. In typical Shelby fashion, Tommy is leaving his mark on the whiskey industry!”
The whiskey packs a Shelby-style punch with bold, intense flavors complemented by a decadent finish. Expertly crafted by the revered master distiller, Colum Egan to reflect the distillation practices that were used in the early days of whiskey making, Bushmills Prohibition Recipe is high strength, unchill filtered and aged in ex-bourbon casks. For added complexity, Egan aged the broth separately for three, four and five years before blending it for a 92-degree expression that bursts with flavors of rye bread, orange marmalade, almonds and cinnamon, finishing long and full with tangy citrus oils. and vanilla bean.
“With this new release, we celebrate Bushmills’ long history and the continued aging of whiskey during Prohibition,” said Master Distiller, Colum Egan. “As the oldest licensed whiskey distillery in the world and one of the few distilleries to survive the 13 long years leading up to repeal day, this whiskey represents uncompromising quality and perseverance in the face of the adversity – a story shared by Bushmills and the Peaky Blinders.”
“This limited edition is a tribute to the shared stories of Bushmills and the Shelby family and to the exhilarating time in history when the Peaky Blinders ruled the streets and Bushmills ruled the bar,” said Ben Sameck, President and Chief Operating Officer, Banijay Americas. “We are delighted to be working with Bushmills to bring fans this delicious whiskey that will make them feel like part of the Shelby family.”
Bushmills Prohibition Recipe Irish Whiskey is currently available on the e-tailer’s website, BookBar, and at wine and spirits retailers across the country at a suggested retail price of $29.99. fans of Peaky Blinders and whiskey lovers can expect a national ad campaign, co-branded retail following, influencer campaign and Garrison-inspired pop-up events. For more information on Bushmills Prohibition Recipe Irish Whiskey, visit bushmills.com/shelby and follow us on Instagram @Bushmillsusa.
About Bushmills® Irish Whiskey
Bushmills® Irish Whiskey is crafted with care and passion at the oldest licensed whiskey distillery in the world, The Old Bushmills Distillery. Bushmills has over 400 years of whiskey making heritage, which has been passed down from generation to generation. The brand’s award-winning triple distilled single malt whiskeys are renowned for their signature smooth taste and famous house style: Bushmills® Original, Bushmills® red bush, Bushmills® Black Bush, Bushmills® Single Malt 10 Year Old, Bushmills® Single Malt 12 Year Old, Bushmills® Single Malt 16 Year Old and Bushmills® Single Malt 21 Year Old. Learn more at www.bushmills.com.
Bushmills® Blended Irish Whiskey. 46% Alc./Vol. (92 Proof). Trademarks owned by “Old Bushmills” Distillery Company Limited. ©2022 Proximo, Jersey City, New Jersey. Please drink responsibly.
About Endemol Shine North America
Endemol Shine North America delivers world-class content and engaging storytelling across multiple platforms in the US and around the world.
A division of Banijay, the world’s largest producer and distributor of international content, US production subsidiaries include Authentic Entertainment, Truly Original, 51 Minds Entertainment, Bunim/Murray Productions, Stephen David Entertainment and Yellow Bird US Its division Endemol Shine Latino oversees all original operations in Spanish and Portuguese across Latin Americaincluding Endemol Shine Brazil, Mexico Endemol Shine Boomdog and Banijay Mexico and Hispanic American.
Endemol Shine North America is behind such hit series as “Big Brother” (CBS), “MasterChef” (FOX), “MasterChef Junior” (FOX), “The Courtship” (NBC), “Wipeout” ( TBS), “LEGO Masters” (FOX), “Foodtastic” (Disney+), “Married to Real Estate” (HGTV), “The Real Housewives of Atlanta” (Cheer), “The Real Housewives of the Potomac” (Cheer), “Under the bridge” (Cheer), “Under the Mediterranean Bridge” (Cheer), “Sailboat under the bridge” (Cheer), “Swamp People” (History), “Keeping Up With The Kardashians” (E!), “The Challenge” (MTV) and the upcoming releases of “The Surreal Life” (VH1), “The Real Housewives of dubai” (Cheer) and “Ripley” (Showtime).
The company also produces hits in Spanish, including “Mira Quien Baila” (Univision), “MasterChef Mexico” (TV Azteca), “Me Caigo de Risa” (Televisa), “Nicky Jam: El Ganador” (Netflix), “Se Rentan Cuartos” (Comedy Central Latinoamerica’), “Quien es Mascara” (Televisa), “Subete a Mi Moto” (Amazon Prime), “LOL: Last One Laughing” (Amazon), “Cazatesoros” (TV Azteca), “Minuto Para Ganar VIP” (Televisa), “Tu Cara Me Suena” (Univision), “La Casa de los Famosos” (Telemundo), “MasterChef Latino” (Estrella) and Pantaya’s upcoming show with Kate del Castillo“A beautiful lie.”
About Caryn Mandabach Productions
Caryn Mandabach Productions is an independent television production company that produces and owns the BAFTA-winning drama Peaky Blinders – whose sixth series recently debuted in the UK to huge, critically acclaimed audiences and record viewing figures. In addition to the award-winning series, the company’s oversight includes all development and licensing of the eponymous Peaky Blinders brand.
The Company, in collaboration with Steve Knightrecently announced its partnership with Immersive Everywhere for the upcoming launch of “Peaky Blinders: The Rise” – the first immersive theater performance inspired by Peaky Blindersopening to Camden Garrison at London in June 2022. Additionally, the Studio recently announced a collaboration with Rambert Dance on the first dance performance inspired Peaky Blinderswritten by Steve Knightopening in Birmingham, United Kingdom in September 2022.
Founded by Emmy-winning American producer Caryn Mandabach, whose prolific career includes creating iconic titles such as Roseane, Third rock from the sun, That 70s show and Nurse Jackie, the company continues to set itself apart by developing and producing groundbreaking, culturally relevant content that is consistently part of vernacular pop culture.
Peaky Blinders, Shelby Company Limited and By Order of the Shelby Company Limited are registered trademarks of Caryn Mandabach Productions. Peaky Blinders©2013
Find out more on the official Peaky Blinders website: www.peakyblinders.tv
SOURCE Bushmills Irish Whiskey