Whiskey price

Counterfeit whiskey is on the rise

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Expensive or rare liquor bottles are usually a nice gift when you don’t know what to get someone. But you might want to do some research before shelling out the big bucks, as you might be paying for cheap booze in second-hand luxuries. bottle. Scammers target US whiskey market, reports The New York Times.

Counterfeit alcohol in general is not a new problem in the luxury industries like wine. Full on true crime documentaries were produced in the wake of massive wine bottle fraud scandals. New York Times editor Clay Risen reports that in 2021, the pandemic and the increase demand have created the perfect conditions for whiskey scammers to take advantage of. To put it plainly, people with disposable income are stuck at home, bored and want to show off their latest purchases on social media.

“Part of the problem is the culture I see around bourbon, where it’s all about bragging and being able to Instagram a bottle you just bought,” said whiskey collector and counterfeit bottle expert Adam Herz. . When you’re stuck at home, the urge to shop online is strong and when you combine that with the desire to interact with people or produce content, you get the millions of “carried” videos you see on TikTok and YouTube.

In addition to weight hunting, scammers can be sure that they won’t be reported to the authorities because people are too embarrassed to admit they’ve been tricked. The reluctance to approach the authorities also carries over to the distilleries whose product is used in these illegal transactions. Whiskey producers prefer not to announce to the world that some of the bottles displaying their label may be filled with cheap stuff – but not very nice, I guess.

Unfortunately, the only way to avoid getting scammed right now is to do your own research and beware of anyone selling a typically expensive or rare bottle online for an unbelievable price. Or give dry January a shot.