Whiskey cocktail

Elijah Craig Bourbon Announces Old-Fashioned Week Two

Elijah Craig Bourbon recently announced its second annual Old Fashioned Week, a ten-day event designed to celebrate the cocktail party while raising funds for the Restaurant Workers’ Community Foundation (RWCF), an organization dedicated to improving the hospitality industry.

Elijah Craig created Old Fashioned Week in 2020 and partnered with RWCF to raise $100,000 for nonprofit advocacy and action that gives back to restaurant workers. This year, while the industry is still in dire need of support, Elijah Craig is pledging up to an additional $100,000 for the cause by donating five dollars for every photo of an Elijah Craig Old Fashioned uploaded. on Instagram using the hashtag #oldfashionedweek with the tag @elijahcraig.

Those who post will automatically be entered into the Old Fashioned Week contest which will select 500 random winners to receive an Elijah Craig Home Bar kit (including Elijah Craig products to create what is described as the perfect cocktail at home).

Elijah Craig will also donate one dollar for each online contest entry for the Elijah Craig Home Bar Kit. Photo contest and online registration for the Old Fashioned Week Sweepstakes began September 1, 2021 via social media and www.old fashionedweek.com.

Elijah Craig’s Old Fashioned Week (image via Heaven Hill)

“The past year and a half has had an immeasurable impact on the hospitality industry, and we are honored to support the efforts of the Restaurant Workers’ Community Foundation – an organization that shares Elijah Craig’s values ​​of community and ‘improving the hospitality industry,’ Elijah Max Stefka, Craig’s senior brand manager, said in a prepared statement.

The event is scheduled to take place October 15-24, 2021 via an in-person and digital format. Additionally, Elijah Craig nods to his Elijah Craig Small Batch Kentucky Bourbon, which he describes as the “perfect note of rich flavor and full body that deftly balances the avant-garde Old Fashioned.” A recipe for the distillery’s Old Fashioned can be found below.

Old fashioned recipe

Ingredients:

Instructions:

In a mixing glass, add the bitters, simple syrup, Elijah Craig Small Batch and ice. Stir until well chilled. Strain the cocktail over a large ice cube into an old fashioned double glass. Garnish with an orange zest and possibly an eau-de-vie cherry.