Whiskey cocktail

George Dickel and Social Hour team up to launch seasonally inspired whiskey sour offering

TULLAHOMA, Tenn., November 18, 2021 /PRNewswire/ — The lead up to the holidays is a busy time for cocktail bars, as people are excited to enjoy seasonal cocktails. However, there have traditionally not been many classic fall-inspired cocktails available for people to enjoy at home. This season, George Dickel and Social Hour, the pioneering canned craft cocktail brand, make it easier than ever to enjoy a fall-inspired craft cocktail. This month, the two brands are teaming up to launch a new premium prepared offering – the Harvest Whiskey Sour.

Unique, Harvest Whiskey Sour is made from 13 years George Dickel Tennessee Whiskey (from the Spring 2007 distilling season) and makes it easy to enjoy a seasonal cocktail on par with one ordered at a cocktail bar. With this release, craft cocktail enthusiasts don’t have to sacrifice quality for convenience, as this offering exemplifies the high standard for which both brands are known.

“As the prepared cocktail market continues to reach new heights, we couldn’t be more excited to officially collaborate with Tom and the team at Social Hour to release something that’s a first for us,” mentioned Nicole Austingeneral manager and distiller at Cascade Hollow Distilling Co. “For the perfect whiskey sour, you need a bold, complex whiskey that can stand out from all the other flavors. The whiskey we chose for this pairing was aged 13 years, so it brings a level of maturity that people don’t usually see in prepared cocktail offerings. On top of that, the liquid is really accentuated with notes of apple, cinnamon, and cardamom. passing.”

“Fall versions of the whiskey sour have always been one of the most popular seasonal cocktails when I was a bartender. The Harvest Whiskey Sour is designed to give adults a craft cocktail experience in the comfort of their home,” mentioned Tom Macyco-founder and CEO of Social Hour Cocktails. “You don’t have to be a mixologist to whip this up. You can enjoy it straight from the can, or if you’re looking for more of a real cocktail experience, you can pour it over ice and garnish with your favorite season. touch.”

The new Harvest Whiskey Sour features a delicious combination of Honeycrisp Apple, Meyer Lemon, Cinnamon, Maple and a hint of Cardamom. For the perfect cocktail, adults simply pour over ice and garnish with apple slices or cinnamon sticks before enjoying.

Harvest Whiskey Sour will be available for purchase at retail outlets in New York. Consumers outside of New York can purchase the offer online at the Social Hour website. This limited time offer has a suggested retail price of $28 for a 4-pack. At 250ml, the Harvest Whiskey Sour includes three servings per can.

However you choose to celebrate the start of the holidays or enjoy the new Harvest Whiskey Sour, remember to drink responsibly.

IN REGARDS TO George Dickel
Since 1870, the brave people of Cascade Hollow have honored by George Dickel dream of making the smoothest Tennessee whiskey around. Today, 150 years later, we are still producing award-winning whiskey at our historic distillery in Tullahoma, TN. Nestled in the Tennessee hills and surrounded by 600 protected acres of forests and crystal clear springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continues the tradition of producing smooth whiskey through high standards of authenticity and craftsmanship. Proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whiskey. For more information, visit www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in alcoholic beverages with an outstanding collection of brands including Johnnie WalkerCrown Royal, Bulleit and by Buchanan whiskeys, vodkas Smirnoff, Cîroc and Ketel One, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanquerays and Guinness.

Diageo is listed on the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and its products are sold in more than 180 countries worldwide. For more information about Diageo, its people, its brands and its performance, visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practices. Follow us on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

ABOUT SOCIAL HOUR
Social Hour is a range of canned craft cocktails created by two of the world’s most respected bartenders, legends in the industry. Julie Reiner and veteran bartender, Tom Macy. Featuring three expressions – Gin & Tonic and Whiskey Mule, which are made with premium local spirits from the New York Distilling Company, and Pacific Spritz, made with ingredients sourced from the Finger Lakes. Social Hour is designed to honor the ritual of getting together with friends, over world-class drinks. For more information, visit www.socialhourcocktails.com and follow on social media @socialhourcocktails.

Media Contact
Rachel Harrison Communications
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George Dickel
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