Whiskey price

Kansas City’s J. Rieger & Co. Launches Rock Chalk Rye Whiskey

KANSAS CITY, Mo. – A Kansas City-based distillery is ready to pour its new limited-edition Rye Whiskey, just in time for the Big 12 Tournament and March Madness.

J. Rieger’s Rock Chalk Straight Rye Whiskey is a nod to the 1988 NCAA KU Men’s Basketball Championship. The collector’s bottle is 88 proof. J. Rieger said the bottle features the 1912 Jayhawk and Allen Fieldhouse artwork.

“My family has a long history with the University of Kansas,” said J. Rieger & Co. co-founder and president Andy Rieger. “My mother, a college diver, and my grandfather, the quarterback for the 1948 Orange Bowl team, raised me a Jayhawk. It’s impossible to overstate how thrilled I am to be associated to our friends at KU.

The distillery made around 6,000 bottles of whisky. It’s available March 10 at J. Rieger & Co. Distillery and select retailers in Missouri and Kansas. Each bottle will sell for around $70.

Rock Chalk Straight Rye Whiskey is described as a rich, elegant and buttery mouthfeel with notes of cigar smoke, cornbread and cotton candy. The finish includes more complex flavors, such as honey and cinnamon, dark roast coffee, vanilla, caramel and sea salt, with a rich, malty effect reminiscent of a stout beer.

A portion of sales will fund the Jayhawk Buddy System and responsible drinking programs on the KU campus, according to the company.

J. Rieger & Co. will celebrate the release of Rock Chalk Straight Rye Whiskey on Thursday, March 10 with a Big 12 Tournament watch party in the Distillery Atrium. Food and drink specials will be available with the Big 12 tournament on TVs.

Bottles of Rock Chalk Straight Rye whiskey and matching merchandise, including a shirt designed in collaboration with Charlie Hustle and a signature glass, will be available from the J. Rieger & Co. Gift Shop for guests.

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