When the NCS team looked at the American Whiskey category, they recognized that the American single malt was a promising subset. According Antoine MonielloChief Commercial Officer of NCS, “We also looked at the commercial landscape which included tariff wars, supply chain challenges and constant price escalations, and realized there was an opportunity to provide a premier product order at an affordable price, in the American Single Malt and even the broader Single Malt category.”
After recognizing that the American Single Malt category was underdeveloped, NCS saw a unique opportunity to create a product that would take old world tradition and merge it with new global attributes. The liquid is approachable and versatile, as it blends new world flavors (similar to American whiskey or bourbon) with old world notes (similar to scotch).
“The final flavor profile decision was made to create the most accessible and accessible American single malt in the world,” says Master Blender, Nick Scarf, which has won more than 130 medals in international tasting competitions for the products it has developed. “The inspiration for this product came from a combination of a lifelong love affair with Scotch combined with a desire to prove that America could produce premium single malt whiskeys too.”
“We believe Bear Fight can create a new value proposition for consumers that shows amazing whiskey can be found in all categories and at all price points,” Moniello says. The brand has won gold medals in numerous international spirits competitions, including: a double gold medal at the World Spirits Competition in San FranciscoBest in Category at the World Whiskeys Awards (the only American Single Malt under $150) and Double Gold at the New York International Spirits Competition (the only American Single Malt under $75), to only cite a few.
Bear Fight Whiskey is available at Reserve Bar and ForWhiskeyLovers.com, and is available at retail in select markets for $39.99.
About Bear Fight
Bear Fight is about shameless authenticity. It’s a question of quality, innovation, perseverance and trust. We’re comfortable with who we are, and our approach to whiskey reflects that. We’re not your boring, run-of-the-mill whiskey, and we’re not afraid to prove it to you.
To learn more, please visit: www.bearfightwhiskey.com or visit their social networks on instagram and Facebook.
About Next Century Spirits
Next Century Spirits is a full-service distilled spirits and marketing company. NCS specializes in the creation and processing of distilled spirits for private, bulk and private brands. They have won numerous awards, including the 2021 Distillery of the Year in North Carolina. They produce one of the top 20 whiskeys in the world and ship to customers all over the world.
NCS Brand Group focuses on the marketing and distribution of its own brands, including Bear Fight American Single Malt Whiskey, Creek Water American Whiskey and Caddy Cocktails.
To learn more about their services, visit: https://nextcenturyspirits.com/ or check them out at instagram Where Facebook.
Taylor Foxman // [email protected]
Sarah Bresler // [email protected]
SOURCE Next Century Spirits