Whiskey bar

Launches of new drinks from gin to whiskey: March 2022

Honey infused spirits

British craft drinks brand, The Apiarist, has expanded its signature collection of honey-infused spirits with the introduction of an exclusive aged blended whisky.

Passionate beekeepers (and husband and wife) Alex and Natalie Conti founded The Apiarist in September 2020 after expanding their home apiary during the first lockdown and using surplus honey to start producing a small batch of the Original Beekeeper Honey Infused Gin. The Apiarist Whiskey joins three unique gins, a 100% British rum and a limited edition malt spirit dubbed “The Drunken Bee” which has been created especially for the festive season in 2021.

“Due to the continued success of The Apiarist range over the past 16 months, wewanted to introduce a whole new product with another inspiring story behind its creation and distillation process,”​ Alex Conti explained. “Our bees have collected nectar from over 100,000 flowers to make the honey needed for one bottle, which is over 4,500 miles in flight! OWe are delighted to know that once again our bees have produced something that we are proud of and we look forward to seeing how The Apiarist Whiskey will be received by new and existing customers.

Bottled at 40% ABV, The Apiarist Whiskey and all other Apiarist spirits (except The Drunken Bee) are available in 70cl bottles (MSRP £39) from the brand’s online store.

Oriental spiced gin

Whitley Neill dry gin

British premium gin brand Whitley Neill Gin has launched a new oriental spiced gin variant.

The latest launch was inspired by founder Johnny Neill’s travels to the Indian subcontinent in the late 1990s, and is distilled with an emphasis on the exotic flavors and aromas of the Orient. Juniper is complemented by warm, sweet cardamom with sweet, bright citrus, providing a juicy character followed by notes of cumin. It all ends with a long, elegant and balanced finish, full of pepper and savory spices.

James Stocker, Marketing Director of Whitley Neill Gin, comments; “The City of London Distillery and Bar, home of Whitley Neill Gin, provides us with a fantastic tool to listen to what gin fans are looking for and experiment with new botanical and flavor combinations. We see huge opportunities for growth in the Dry Gin category, and our new Oriental Spiced Gin plays perfectly in this area, with peppery and salty spice notes – perfect for people with a more savory palate.”

Herbs and spices used include coriander, turmeric, ginger, chilli, cumin, grains of paradise, saffron, and star anise.

The 43% alcohol Whitley Neil Oriental Spiced Gin is being rolled out to Tesco, Morrison’s, Asda and Sainsbury’s over the next few weeks.

flavored bourbon

new holland bourbon

New Holland Brewing Co’s Dragon’s Milk brand is launching an all-new pair of flavored bourbons.

The two new flavors, Sweet Heat and Baked Apple Pie, are both finished in New Holland’s Dragon’s Milk kegs, which deliver a “naturally sweet, smooth flavor.”

“Flavored whiskeys are a growing segment of the spirits industry, so we’re delighted to add these two bourbons to our Dragon’s Milk portfolio,”said Dickerson. “Baked Apple Pie and Sweet Heat are unique and delicious options for bourbon drinkers looking for new ways to enjoy their favorite drink. Both recipes are versatile and open up more opportunities for our fans to enjoy our whiskies.

Baked Apple Pie (MSRP $29.99) features “rounded flavors, while real cinnamon and apple juice add hints of freshly baked pie.”

Sweet Heat ($29.99 MSRP) is a bourbon designed for sunsets and parties on the back porch. With real Arbol peppers, white peach and smoky oak notes, this bourbon starts sweet and ends with a subtle spice.

The gin brand is growing

sir edmond gin medallion

Sir Edmond gin continues its European expansion with launches in Italy, Slovenia and Croatia.

The Bourbon Vanilla Infused Dutch Gin was launched in Italy and Slovenia earlier this year and has now partnered with Brza Distribucija for distribution in Croatia. In addition to his network in on-trade and off-trade markets, he also has a strong presence in e-commerce and is behind two of the country’s leading wine and spirits websites, tipsy.hr and wineandmore.com

“We are delighted to be present from Zagreb in the north all along the irresistible coast to Dubrovnik in the far south”,says Sir Edmond co-founder Dominique Makatita.

The power of the flowers

brew the doctor

Organic kombucha and tea brand Brew Dr. Kombucha has announced a special limited release of its Flower Power flavor: available now through Summer 2022.

Flower Power’s Return is part of Brew Dr.’s Founder’s Series, where the brewing team revisits recipes for favorite limited-edition kombucha flavors over the years.

“The Founder’s Series is a wonderful opportunity to re-try our most beloved limited edition flavors that have come and gone over the years,”says Brew Dr. Founder, Matt Thomas. “Flower Power is a re-release of our limited flavor from 2018, Power Flower. It’s a dynamic blend of hibiscus, orange, lemon thyme and green tea. A savory citrus refresher.”

Non-alcoholic ready-to-drink drinks


Non-alcoholic aperitif brand Everleaf is launching its signature service, the Everleaf Spritz, in 250ml slim cans for the first time this spring.

The cans will be available to buy from Everleaf’s website in 12-packs for £30 in each of the brand’s three expressions – Forest, Mountain and Marine.

The launch in cans places Everleaf in the ready-to-drink category for the first time, a market that has recently experienced significant growth and is expected to continue increasing its market share over the next few years.

Each complex spritz is created from Everleaf and a light tonic, ideal for on-the-go drinking occasions.

Paul Mathew, who launched Everleaf in 2019, said: “Since the launch of Everleaf in 2019, the brand has come a long way, starting with an expression, to launching two new SKUs in 2020 with a complete rebranding, and expanding into several different markets around the world. . Everleaf is delicious served in a spritz, so ready-to-drink spritzes in cans seemed like the next logical step for us as a company, especially as the category continues to grow.

innocent juices

innocent juice

Fruit juice and smoothie brand innocent is launching two new juice recipes in the UK.

Launching in supermarkets this month are strawberry, watermelon and apple with a hint of mint; and mango, passion fruit and apple with a touch of vanilla.

The juices have an RRP of £2.99 for a 750ml bottle and are designed to provide an alternative for people after a cold evening drink.

Red Bull Summer Edition Strawberry Apricot

red bull summer edition

Red Bull has launched the latest drink in its Red Bull Edition series in the United States: with Red Bull Summer Edition Strawberry Apricot.

“As the temperatures soar and the sunny days get longer, enjoy a summer of ‘yes’ and enjoy any adventure with an ice cold can of Red Bull Summer Edition Strawberry Apricot in hand.” says the mark.

“Red Bull Summer Edition Strawberry Apricot offers Red Bull Energy Drink wiiings with a special summery taste of strawberry, apricot and a hint of peach and can be enjoyed on its own or in a seasonal mocktail with friends.”

Available in 8.4 fl.oz. and 12 fl. while stocks last.

New Canned Cocktail Flavors

Vodka and Soda Series

Boardroom Spirits has introduced two new vodka and soda flavors to its canned cocktail collection: Cherry Berry Vodka & Soda and Mango Pineapple Vodka & Soda.

“Cherry Berry Vodka & Soda marries the tart notes of fresh cherries with a hint of sweet berries, making this a light and juicy cocktail perfect for sipping after a long hike.”says the mark.

“Pineapple Mango Vodka & Soda blends tropical fruit flavors that transport drinkers to an ideal sunny oasis. All vodka and soda flavors are gluten-free, made with real fruit and premium vodka from Boardroom Spirits. The newly launched flavors embody one of the core sustainability missions of making clean products with clean ingredients and clean energy.

The line of canned vodka and soda cocktails — which also includes cranberry, lime and grapefruit citrus — are available for $12.99 for a 12oz four-pack. The drinks are 4.5% ABV and contain 99 calories per can.