Whiskey price

Maker’s Mark 46 gets a makeover

Maker’s Mark 46 is a popular American bourbon bottling that was originally launched in 2010, being a favorite project of Bill Samuels, Jr., son of Maker’s Mark founders. It was the first major new expression created at this Kentucky distillery since its original bourbon went into production in 1953, and the first offering in the brand’s series of wood finishes.

At its core, the Maker’s Mark 46 starts with a fully barrel-matured Maker’s Mark. Ten seared virgin French oak staves are then inserted into the cask and left to mature for a further nine weeks in Maker’s Mark’s limestone cellar. According to the brand, the result gives the taste profile “amplified layers of caramel, vanilla and baking spice, with a longer finish.”

Maker’s Mark 46 New Bottle (image via Beam Suntory)

Now, in keeping with what is described as the brand’s artisanal values, and to better tell the story of this particular whisky, its bottle is getting a facelift. To that end, this design is meant to better align “with the visual identity comprising the full Maker’s Mark suite and better clarify what makes Maker’s 46 liquid special – French oak – while making it clear to consumers that the liquid that they like hasn’t changed by as much as a drop. By leading the descriptions of “French oak” more boldly, bourbon drinkers new and old can understand what flavor profiles they can expect to find behind the label.

Plans are for the redesigned Maker’s Mark 46 bottle to begin rolling out to whiskey bars, restaurants and specialty whiskey stores this month. There was no immediate mention of a price change.