SLIQ Spirited Ice expands its offer with the release of the first pack of pops and launches a new online store
CHICAGO, May 3, 2022 /PRNewswire/ — Spiritual Ice Cream SLIQa premium frozen cocktail launched by 21 Holdings LLCa subsidiary of the world’s leading manufacturer of frozen drinks, Jel Sert Company, today announced the launch of its all-new variety pack offering, Whiskey, as well as the launch of its new e-commerce website, which brings the brand’s products to audiences in 25 states nationwide. Designed to be enjoyed with friends and family to elevate life’s special moments, this unique take on a whiskey cocktail offers a refreshing way for anyone to cool down on hot days. Consumers can enjoy frozen whiskey cocktails all year round and can shop on SLIQ’s new website starting today.
With the addition of the first whiskey-based soft drink on the market, SLIQ’s premium line of frozen cocktails continues to lead the industry, delivering incredible taste and innovation to ensure there is a frozen cocktail for everyone. Joining SLIQ’s core product line alongside the brand’s rum, agave and vodka-based soft drinks, SLIQ’s whiskey soft drinks are made with bourbon stored in barrels and come in three flavors. delicious flavors of apple, cola and ginger. Containing only 90 calories and 8% ABV, each of these most popular highball cocktails offers personality and premium flavor in a ready-to-drink tube. In line with the brand’s other offerings, all ingredients are gluten-free, vegan, and kosher, and packaged in recyclable tubes through a partnership with TerraCycle.
“When we launched the rum, agave and vodka packs in 2021, we always knew whiskey would be our first new addition to the product line,” said Gavin Wegner, Senior Brand Manager for SLIQ Spirited Ice. “With this booming spirit in the market, it makes perfect sense to capitalize on consumer demand with an alternative, playful consumption format available just in time for the summer season.”
The launch of the new website follows a year of availability on select third-party retail and online websites and is designed to showcase the brand’s growing pop options, while maintaining an enjoyable virtual shopping experience. The new online destination is user-friendly, easy to navigate, and allows consumers in 25 states across the country to shop SLIQ’s variety of frozen cocktail flavors.
SLIQ’s new Whiskey Pack is now available for purchase on sliqspiritedice.com and participating outlets like Walmart coast to coast. This release follows SLIQ’s 2021 global launch in 22 states, headlined by successful retail programs with retail giants Walmart & Albertsons. To learn more and find an SLIQ near you, visit sliqspiritedice.com and follow on @sliqspiritedice.
About SLIQ Spirited Ice
Spiritual Ice Cream SLIQ is the fastest growing premium frozen cocktail brand that offers unparalleled variety, taste and innovation to inspire good times only. With its four main variety pack offerings of vodka, agave, rum and the first whiskey-based soft drink on the market, SLIQ Spirited Ice offers authentic and popular frozen cocktails such as margaritas and daiquiris that are infused with premium spirits and natural flavors. It’s the brainchild of half a century’s leading freezer frozen beverage maker, The Jel Sert Company, through its subsidiary, 21 Holdings LLC, which exclusively produces the 21+ items in the business. Launched in April 2021, award-winning brand SLIQ leads a new frontier in alcohol that plays at the “hot” intersection of nostalgic classics and modern ready-to-drink cocktails and hard seltzer water. Each pop in its base variety packs is under 100 calories and 8% ABV, providing just the right amount of sweetness in each “drinq.” Packaged in a portion-controlled, easily portable tube that is recyclable via TerraCycle, SLIQ Spirited Ice incorporates only gluten-free, vegan, and kosher ingredients. Retail at $17.99/9-pack with three shelf-stable flavors per box, SLIQ is currently available online through its website and at select retailers coast-to-coast, including Walmart, Total Wine & More, BevMo! and more. Through engaging brand-driven marketing tactics and partners such as iHeart Media & Barstool Sports, SLIQ has developed a loyal following of consumers, influencers and tastemakers with featured placements in Forbes, PureWow, Max and more. To learn more and find SLIQ near you, visit www.sliqspiritedice.com and follow on @sliqspiritedice.
Spiritual Ice Cream SLIQ
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SOURCE SLIQ Spirit Ice