Whiskey cocktail

Review: ‘Up or Over’ Fine & Classic Cocktails Gentleman Jack Tennessee Whiskey Sour

Editor’s Note: This product was provided to us as a review sample by Brown-Forman. This in no case, by our editorial policies, influenced the final outcome of this review. It should also be noted that by clicking the purchase link at the bottom of this review, our site receives a small sponsorship payment which helps support, but not influence, our editorial and other costs.

My first pre-made cocktail was a “Tequila ‘Rita BuzzBall,” in college. This singular experience should have turned me away from it forever. Luckily, time dulls all wounds and more and more pre-made cocktails are hitting the market. The ability to skip blenders, shakers, and accent liqueurs for something that’s just “pour and enjoy” is enticing. In response, and adding to the growing market for pre-made cocktails, Brown-Forman is now launching the fine and classic “Up or Over” cocktails.

Brown-Forman has released many ready-to-drink cocktails before, but brand leader Kelley Kerger singled out the “Up or Over” collection in a press release: “The product line was created for drinkers of classic cocktails looking for high quality offerings that are conveniently ready to pour.Up or Over products offer the perfect way to enjoy iconic cocktails in the comfort of your own home…we are delighted to elevate your everyday occasion with these four premium cocktails.

Brown-Forman’s “Up or Over” line includes four cocktails: Ford’s Gin Classic Dry Martini, Herradura Tequila Premium Margarita, Old Forester Ginger Citrus Old Fashioned and Gentleman Jack Tennessee Whiskey Sour. MSRP is $14.99 in select markets of Georgia, Idaho, Indiana, Michigan, Oregon and Washington. I reviewed the Gentleman Jack Tennessee Whiskey Sour.

Brown-Forman has launched a new line of ready-to-serve premium cocktails in select markets, Up or Over Fine & Classic Cocktails. (image via Brown-Forman)

Tasting Notes: Up or Over Whiskey Sour, made with Gentleman Jack Tennessee Whiskey

Vital Stats: 15% ABV. MSRP $14.99 for a 375ml bottle.

Tasting notes: A standard whiskey sour combines bourbon, lemon juice, simple syrup, and egg whites. You dry shake the ingredients until frothy, add ice and shake again before straining into a coupe or highball glass with garnish. Here, the instructions on the back label let you serve this cocktail straight over ice with a squeeze of fresh lemon and a cocktail cherry.

The instructions are simple and the drink is ready to pour. The smell is good, tangy notes of fresh lemon and a hint of whiskey. The taste and mouthfeel, for me, is where this drink is lacking. The palate is fine and sweetened, the taste is harmless but nothing remarkable either. I should taste some whiskey – after all, Gentleman Jack has a distinct profile – but sadly nothing stands out with this drink. It’s balanced and chemically not at all like other ready-to-serve drinks, but where you’d expect vanilla, oak and wisps of smoke, you get the fresh lemon juice and hints of sugar from the mixer. .

Final Thoughts: This cocktail is only 15% ABV and suffers from watering down from melting ice. For me, the main thing holding this cocktail back is the alcohol content. After the ice cream, it’s just too watered down to find much flavor. I wouldn’t send it back if I got it at a bar, but I wouldn’t order another one. For me, it’s on par with a cup of Keurig coffee. It’s okay in a pinch, but won’t replace the real deal.

I see value with this product at parties, providing novelty and variety to a gathering without having to play bartender. If you know someone who doesn’t really like cocktails but likes to entertain, this might be their thing. If you like cocktails, I don’t think this provides a satisfying drink.