It’s Women’s History Month and historically women weren’t big whiskey drinkers, but that’s changing. The percentage of women who identify as whiskey drinkers has doubled in the past 30 years and with women accounting for around 80% of consumer spending power, this is a big deal for whiskey branders. Distilleries are scrambling to get their products into the hands of more women. As the world of whiskey sees more and more women choosing to sip the spirit for themselves, brands are looking for ways to stand out to decision makers.
Rogue Baron (OTCMKTS: SHNJF) beats everyone to the punch.
More women are drinking whiskey than ever before. As they continue to sit at the barrel, women are making their voices heard and what they want are more drinkable and mixable whiskeys. That’s exactly what premium whiskey maker Rogue Baron (OTCMKTS:SHNJF) does.
WHAT ROGUE BARON FOCUS ON:
– Growing number of women drinking whiskey
– Female whiskey drinkers looking for a sweeter flavor
– ‘Mixability’ of whiskey for cocktails increasingly important for women
WOMEN WHO LOVE WHISKEY
Historically, men have been seen as the only group of whiskey drinkers. The whiskey has been described as too rich, too dark and too… bitter for women to enjoy. But the numbers don’t lie, and whiskey makers now see they were simply wrong. Part of this shift in awareness is due to the growing number of women in leadership positions within the companies themselves. But it is the women who decide at work and at home.
Women are decision makers. More than 80% of consumer purchasing power is in the hands of women. What do women choose? Whiskey. In fact, over the past thirty years, the percentage of female whiskey drinkers has doubled, from 15% to 30% of all whiskey drinkers.
WHISKEY FOR WOMEN
Rogue Baron (OTCMKTS: SHNJF) listened to market demands and delivered a new whiskey. Its Japanese whiskey Shinju is created specifically for female whiskey drinkers. A point that is clear from its flavor profile, sweeter and easier to mix in cocktails, two important factors for its female market.
One of the biggest influences on the whiskey market comes from Japan. According to Alwyne Gwilt (or Miss Whiskey to her readers), “‘Whiskey was seen as a very masculine drink – the pipes, the armchairs and the stuffy feel of the old school,'” she said. has had a revitalization over the past 10 years. In Japan, for example, it’s not considered a male or female drink. It’s something you go out and enjoy.
Put SHNJF on your watchlist
SHNJF has seen notable stock growth lately. Its current price of $0.1575 per share is up about 25% from its 2021 low. spirits, particularly the segment made up of female whiskey drinkers. Its Shinju product is hitting all the right notes with this growing sector of the market and could quickly become the drink of choice for many bar goers and home bar carts.
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