Whiskey price

This rare Japanese whisky, which sells for Rs 46 lakh, recently sold for Rs 4.14 crore at an airport duty-free shop. here’s why

A rare, expensive, tasteful and rich offering in Beam Suntory’s excellent range of Japanese whiskeys is the 55-year-old Yamazaki. From the cradle of Japanese whisky, the Yamazaki 55 Year Old is a blend of precious single malts distilled in 1960 under the supervision of Suntory founder Shinjiro Torii, then aged in Mizunara casks; and in 1964 under Suntory’s Second Master Blender, Keizo Saji, then aged in white oak barrels. Suntory’s fifth-generation head blender, Shinji Fukuyo, has worked closely with third-generation master blender Shingo Torii to deploy their signature art of blending to reveal the exceptional depth, complexity matured over 55+ years and is the oldest version of the Suntory house in its history.

Why Yamazaki 55 YO, a rare Japanese whiskey that costs Rs 46 lakh, sold for Rs 4.14 crore

Being a very limited edition, it was first introduced in Japan in 2020 with 100 bottles, and an additional 100 bottles were launched in 2021, providing consumers with a rare opportunity to enjoy a unique and refined whiskey experience with significance. history associated with this.


Scarce availability is partly the reason why the spirit is being sold for almost 10 times its selling price, which is already quite high at Rs 46 lakh. In a 2018 interview with Road & Kingdoms, Brian Ashcraft, author of “Japanese Whisky: The Ultimate Guide to the World’s Most Desirable Spirit with Tasting Notes from Japan’s Leading Whiskey Blogger”, noted that in the early 1980s Japanese whiskey began to become less popular locally. , as Shochu had shown above. It was new, different and trendy. So Suntory, the company that produces Yamazaki, started producing less whisky. A few decades later, in 2006, the popularity of Japanese whiskey rose again, but with less whiskey being produced in the 80s, there was a natural scarcity of the suddenly popular spirit.

However, these are not the only reasons. The price also increased as there was a small bidding battle between eight customers at Istanbul Airport on January 14. Eventually, the 55-year-old bottle of Yamazaki Japanese whiskey was sold for a whopping €488,000 (Rs 4.14 crore approx).

While we might not quite be able to splurge on a bottle of whiskey, here are the details of the tasting notes for this high spirit from House of Suntory.

Deep amber characteristic of Mizunara casks.

A robust aroma reminiscent of sandalwood. A sweet and ripe bouquet like very ripe fruit.

A soft and creamy first sip that blossoms in the mouth with flavor.
A mix of sweet and slightly bitter, followed by a woody note
from the cask of Mizunara.

To finish
Slightly bitter, a scent like fragrant wood and a hint of smoke.
A soft, rich and persistent finish.


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