Whiskey bar

Wonderland Distilling Co. launches new whiskey line to coincide with Muskegon Motorcycle Rally

MUSKEGON, MI – Muskegon’s Wonderland Distilling Co. is partnering with Rebel Road, Michigan’s largest motorcycle rally, to benefit the Child Abuse Council of Muskegon County.

The craft distillery’s Rebel Road Reserve, a limited-edition packaging of its Blend of Straight Whiskies, is Rebel Road’s “official whiskey” this year.

The mix will be available at retail stores and restaurants across West Michigan this week in honor of the Rebel Road Motorcycle Rally, which runs July 13-17.

“Rebel Road is one of our favorite weeks of the year, and to have our whiskey selected as the official whiskey of the event this year is a huge honor that gives us a much bigger role in the festivities than ever before,” said said Allen Sergio. , marketing director and co-founder of Wonderland Distilling.

Wonderland’s new spirit is a blend of pure whiskeys made using local rye, wheat and corn whiskeys from partner distilleries, according to the press release. The blend starts with sweet aromas of dark caramel and brown sugar and ends with a caramel finish, with a hint of fresh mint.

Muskegon’s Rebel Road was founded five years ago to celebrate Muskegon’s rich motorcycling history community and support downtown Muskegon and the Child Abuse Council of Muskegon County, according to a July 7 news release. Comprised of breweries, restaurants, bars, a performing arts center and more, all proceeds from the five-day event will go to the Child Abuse Council of Muskegon County.

Wonderland Cocktail Bar, located at 1989 Lakeshore Drive in the Lakeside neighborhood of Muskegon, serves craft cocktails and local fare to the Muskegon community.

For more information, visit Wonderland website.

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